EQUITY PORTFOLIO
iShade
iShade is an online community where the accounting profession comes together for interaction, collaboration, networking, sharing, and research. Named the 2012 Top New Online Community by Accounting Today, iShade offers access to the global accounting community. iShade members gain exclusive access to valuable articles and industry news from leading experts as well as a variety of practical applications for managing their business.
INVESTMENT DATES
March 2011 – 12/2016
BIGGEST CHALLENGE
Number of hours a professional has to spend on business social networks and competition with other platforms.
OUTCOME
Maintains 15,000 user profiles and Ask The Expert events.
SERVICES PROVIDED
Collateral Creation, Database Creation & Management, Email Marketing, Graphic Design, List Management, Social Media, Webinar Series, Website Creation & Maintenance.