Hatchbuck provides small and medium-sized businesses sophisticated customer and prospective customer tracking in a simple-to-use format. Using marketing automation techniques popularized by Fortune 500 companies, they make it easy to understand customer needs and willingness to purchase by tracking each individual customer in their web interface.

Investment Dates: 2012 – Present

Biggest Challenge: Determining which features to develop in order to become a more sophisticated marketing automation versus CRM platform.

Current Situation:  Continues to grow customer base through reseller network as well as direct to end user.

Services Provided: Reseller; Advisor to CEO