EQUITY PORTFOLIO
Hatchbuck
Hatchbuck provides small and medium-sized businesses with sophisticated customer and prospective customer tracking in a simple-to-use format. Using marketing automation techniques popularized by Fortune 500 companies, they make it easy to understand customer needs and willingness to purchase by tracking each individual customer in their web interface.
INVESTMENT DATES
2012– Present
BIGGEST CHALLENGE
Determining which features to develop in order to become a more sophisticated marketing automation versus CRM platform.
Current situation
Continues to grow customer base through reseller network as well as direct to the end user.
SERVICES PROVIDED
Reseller; Advisor to CEO